But I want to be straight forward, there is no “silver bullet” or magic pill that will instantly get you to the top of the best sellers lists. It takes work. It takes time. It takes lots of prayer.
You have to:
Be clear on your message. Have a mission, a calling – deliver that passion via blogs, videos, podcasts and by speaking to group and organizations.
Package your brand. You can’t be haphazard about it. Be very strategic. A brand is more than a logo, it is your vision, mission translated in various forms so your audience “gets you” and knows what to expect when they experience you.
Know your audience – inside and out. Beyond what they are, but what problems do they have – and how you can help them. Know where they are hanging out online and offline. What media do they consume and who do they admire. How do you gain their trust.