Four Good Reasons Write E-books and Give Them Away
Everyone wants publicity. They want to “brand” better and get in the headlines, heard on radio and seen on CNN. But you don’t start there. You have to build a following, create some buzz, position yourself as an expert and become an authority on a subject.
The best way to go about it (fast and free) is to create an e-Book! (I created several and it has grown my client list tremendously!)
It is a well known and widely accepted fact, that E-books….FREE E-books…are one of the best weapons in a viral marketing campaign arsenal. It’s a great way to build your brand, get buzz and get more business.
Here are four good reasons why you need to do e-Book(s):
1. E-books are cheap to produce and don’t take long to set up. If you have articles that you have already written about the subject you are promoting, you can simply combine these articles into an E-book. If, on the other hand, writing isn’t your forte, you can use rebrandable E-books that have been produced by others. Just use your favorite search engine and do a web search for “rebrandable E-books”. You will get a lot of hits and have many to choose from. One way to distribute these E-books to visitors to your website is to give them as a free gift for subscribing to your newsletter. If your E-book contains material that people will want to share with their friends and family, they will pass it along to them… they will pass it along to others…and you will make money.
2. E-books are capable of reaching a large audience. The only limiting factor is the enthusiasm or the participants. Therefore, it is absolutely vital that your E-book contain something that people will want to share like timely information or humor. Remember that people like to know something that the rest of the world needs to know. They will pass along something that makes them look like they are in-the-know. This is what viral marketing is all about!
3. E-books are a way to sell other products other than the one you originally targeted. For example; if you are selling garden products, your customers could also be interesting in E-books about lawns, trees landscaping, etc. You are the expert – so show folks in an E-book!
4. E-books are effective in building your reputation. It is an implied recommendation if you give a quality E-book and users willing pass on to others. If you have hundred of downloads of your e-Book and it’s good stuff, you are on your way to become a brand that everyone loves and the media will seek YOU out.
Here’s a video that explains this topic in more detail.
Pam Perry, is President/CEO of Social Media PR Solutions, LLC. She is all over the web. See her trail at http://about.me/pamperry
Pam
YOUR Public Relations Coach and Social Media Strategist. CEO of Ministry Marketing Solutions and Founder of Social Media PR Solutions, LLC.
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Hi Pam,
Great concept! How much is this? Marketing is my WEAKNESS and yes I’m trying to understand and overcome this monster! Is this ebook DVD that has templates that I can download and use this format? I went to the librarian last week so he can show me how to go to the blogger.com and I still am uncertain, but I need someone to show me side by side instead of on the phone. Unless, I take computers. I’m not sure. I still need to have an expert hands on. I feel so inadequate and “yes” very ignorant about this. Thanks for listening, Antionette
Thanks Antionette. Yes, the best way to learn is with a coach – but you can save tons of money if you get over your fear.
You must learn by doing – you can have a coach – to show or videos – even a book. I have tons of resources here too. http://www.pamperryonlinepr.com – at 50% off until September!
I would suggest read blogs, books, get a coach and quit saying those “negative” confessions. YOU can learn. You can do it. You just have to put your head in the game and follow the leaders on facebook, twitter and linkedin.
My blog: http://www.pamperrypr.com (read the FREE articles there and click every button you see).
Be curious. Learn. Do. Become.