Host a Series of Events. Speak for free. Yes, run your mouth. Most authors just want to write in a cave and appear when the book is published and on the shelves. But that's not how it works! You have to pre-promote the book and talk it up months before it's even done. Promoting the book at least six months before it's published in not too soon. So, set up events where you speak at conferences, schools, churches - anywhere and everywhere - and tell folks you have a book coming out! (And don't forget to get their email addresses).