Yet, there is always a need for the publicist's skills - writing press releases, having real relationships with media personnel, crafting a Social Media PR campaign, creating hooks and crafting solid pitches - but the real time PR 2.0 is the way it's done now.

When it comes to fries the potato is king, from McDonald's, home and steak to sweet potato fries. Let's reconsider the possibilities, there is a whole world out there beyond the spud.