This initial planning will guide the whole promotion process of the launch which includes defining your unique market positioning, personal narrative assets, core values, branded process, markets and product mix.

Finally, people want AFFIRMATION. Now, this is different from being "known" or having power/influence. Affirmation is really having people like you and speak will of you. People want to heard, recognized and seen in positive light. It's almost like being high school. People want to fit in and be liked - or at least thought well of. You'd think adults would grow out of this - nope. Take a look at social media - it's like a popularity contest. People striving to be seen, heard, acknowledged - and given a "thumbs up." WOW. More like Junior High instead of high school.

Hopefully, you're one of those smart, savvy authors that has been assembling and amassing an email list LONG before the book comes out. Now you have a large list of people who are interested in your book announcement. The main thing though - build a rapport with your list. And create a campaign at least six months before it comes out. "Dribble" and drip out small messages before the big "BLAST" - this will help you and help your readers be prepared for your big Announcement!

Do you have a dream? Hope for the future. Read and heed these books and your life will soar. Read at least one per month...and keep your hope refueled and fill your heart with inspiration. Motivation starts in the mind. Take time to feed your soul and nurture your spirit. All things are possible if you believe. 2012 is the year to EXCEL!

You’re putting your best foot forward. You’re creating your own community and at this point, people are simply watching you to decide if they will conduct business with you or not. The benefits in the long run will far outweigh the cost to send out complimentary information. Get engaged!

As a book publicist for over ten years in the Christian literary field, I see what flys and what fizzles. Before you embark on this costly venture (prepare to spend at least $2,500 up to $10,000 for editing, production and promotion), I would like to share with you what I’ve learned on what makes a best-seller